Microsoft has finally announced the name of their new search engine. The search engine is to be named Bing.
At this point, Bing is not available, but will be progressively rolled out worldwide between now and June 3.
Press Releases from Microsoft state that Microsoft have designed Bing using a completely fresh look at how people search on the internet.
Over the last few years, the number of Web sites has increased exponentially.
The availability of such a vast amount of information has drawn more people online to make decisions, whether day-to-day tasks or major business and household purchases. But it’s also led to search engines that can provide too much information, and page after page of irrelevant or extraneous search results. In other words, even though the type, scope and amount of content on the Web has changed radically in the last decade, the tools we use to find information and make decisions have stayed basically the same.
Microsoft studies the search experience and found that
- Search results for 50 percent of the queries fail to meet the consumer’s needs
- 35 percent of people express dissatisfaction with search
- 72 percent of people surveyed said current search results are too disorganized
- Users are focused more on tasks and decisions: 66 percent of people reported using search engines to make decisions
- Seventy-five percent of people say they use a search engine to inform a decision for product purchase
- 62 percent to find a local business or destination
- 45 percent to select a flight or hotel
- 43 percent for healthcare research
Based on these studies, Microsoft wanted to peel away the layers standing between a user and information and help people make informed decisions.
That is why Microsoft are calling Bing the Decision Engine.
Links:
- Bing (Being rolled out between now and June 3)
- Bing the Decision Engine
- Behind the Bing Development (Guides, Videos and more)
- Bing on Twitter
I will post a review when I get to use Bing a little more.
Calvin Close
Wise Internet Solutions