Internet Marketing Blog

Posts Tagged ‘Website Design’

Have you ever compared TV commercials to websites?

I did, and I realized that effective websites are much like effective TV commercials. The problem is that most websites are not designed like good TV commercials.

Take a look at this video:

 

If you want to find out why most websites are like this “mock” commercial (and how to create websites that actually generate sales), go to:
www.WiseInternetAdvice.com

Enjoy,

 

Calvin Close
Wise Internet Solutions

Have you been wondering about how to sell on the internet? In this series so far, we have been looking at how to sell on the internet successfully. In our first part in this series, we discussed various reasons that cause companies to not use the internet for their advantage, and why these reasons should not stop you from getting a website for your company. In the last two articles, we discussed how to get a website and what to put on your website.

In this article, we are going to discuss how to get people to visit your website.  Firstly, we will discuss where to promote your website, then we will address what to promote.

Local stores get people in their stores by advertising in the newspaper, on the radio and with brochures mailed to your home.   I also recommend advertising your website using the same advertising mediums – particularly if your business is a local-based business.

The internet also could be a major source of new customers for your company.  One of the main ways to get customers from the internet is through people finding you on Google and Yahoo (known as search engines). Depending on what you sell, there could be hundreds or even thousands of people searching for your products or services every month using Google and Yahoo.

If you have a website, you need to make sure it is listed on the first few pages of these search engines because most people don’t look past the first three pages.

Test your website by searching for your product or service (not your company name). Is your website listed on the first few pages? If not, you need to get someone to modify your website so that it does.

You can also pay to advertise your website on Google and Yahoo.  This way, your website will be shown in the “Sponsored Links” if people search for your product or service.

There are many other places on the internet that you can promote your website. These include advertising on websites of newspapers and other websites where your customers would visit.

So now that we have discussed where to promote your website, let us turn our attention to the subject of what to promote.

Think about your customers. What do they want, or what do you have to offer that they would love to have – especially things that you can give for free? You will certainly get a better result if you promote things that offer exceptional value rather than just promoting your company, products and services. For example, if your business was a veterinary clinic, you could promote a free guide on taking care of your pet. You could also promote free coupons if they go to your website.

Apart from the direct response you get from this promotion, you will get an additional benefit. People will find out about it and start telling others to go to your website to also get a copy.  This is known as viral marketing, and it can be extremely powerful in getting people to your website.

In my next article, I am going to cover selling on EBay. Do you have excess stock that has not been selling? If so, EBay may be a way for you to sell it quickly.

Have you been wondering about how to sell on the internet? In this series so far, we have been looking at how to sell on the internet successfully. In our first part in this series, we discussed various reasons that cause companies to not use the internet for their advantage, and why these reasons should not stop you from getting a website for your company. In the last article, we discussed how to get a website.

Now we are going to discuss one of the most important aspects of selling on the internet successfully – what to put on your website.

Did you know that over 98% of websites make almost ZERO sales? There are two main reasons for this. The first reason is that the website gets very few visitors. We will cover this in our next article. The second reason for not generating sales from your website is that the website contains the wrong things, so even those people that do visit your website do not buy from you.

One of the main reasons people don’t buy from you is that they don’t believe that your product / service will fulfill their needs or desires. Sometimes, this is a reality. However, in many cases, it is a perception only – because the right message is not being told.

Most often, companies fill their websites with information about their company, their products and their services. Unfortunately, this is of no interest to most people. Instead, they should be telling how their products / services will meet the needs or desires of the web visitors.

Let’s look at an example.

What would you rather read about? A brochure titled, “Get a new high-quality metal roof from ABC Corporation” or one that is titled, “Get a new roof that will last for 50 years – maintenance free”?

You see, in the first case above, the title is assuming that people know the benefits of a metal roof. In the second case, the main benefit is stated clearly – enticing you to read more about it.

Another common mistake is to assume that by putting a “Contact Us” button on your website, people will race to contact you. It doesn’t work like that. You will get far more people contact you if you make it easier for them to contact you (by having your contact information very prominent) and by giving them an incentive to contact you (by offering free samples, coupons, etc).

There are other reasons that cause poor sales from websites, but it is beyond the scope of this article.

In our next article, we will cover how to get people to visit your website. Just like a retail store – if you have no shoppers, you get no sales!

If you have any questions about this article or any previous article, contact Calvin directly. If it would be of interest to other people, we can discuss your question in a future article.

 

Calvin Close
Wise Internet Solutions

Many companies have not considered selling on the internet. For others, it is an unfulfilled dream. In our last article, we discussed various reasons that cause companies to not use the internet for their advantage, and why these reasons should not stop you from getting a website for your company.

This week, we are going to discuss how to get a website.  This is really for interests’ sake because your website design company usually does this for you.

Have you ever wondered what happens when you go to a website using Internet Explorer or Firefox (or any other web browser)? Where does the information come from, and how does it get to you?

Essentially, the internet is literally millions of computers around the world that are connected to each other like a huge spider web. This is why the internet is sometimes referred to as “the web”.

So, when you type a website address (like www.wiseinternetsolutions.com) into your web browser, your computer looks up that website address in a directory called a DNS server. This DNS server is like a phone book that tells your computer where that website is located in the world. Your computer then requests the information from that website and displays it in your web browser.

There are three main things that need to happen to get your website on the internet.

Firstly, you need to register your own domain name or website address for your company. A domain name is like a piece of internet property. You cannot put your website on a website address unless you own it, just like you cannot build a house on someone else’s land. So, you need to find a domain name that has not been taken, and then register it.

Secondly, you need to find a place to “host” your website. A web hosting company is a company that has computers connected to the internet all the time. By paying a monthly rental, you are allowed to save your website on their computers so that anyone can access your website any time of the day or night. These computers have backup power supplies so that your website is always available, even during power outages.

Thirdly, you need to design the website and save it to your web host.  Really, a website is just a set of pages with content that are linked together so that people can navigate from one page to another. The content can be text, pictures, music and / or video among other things.

What you put on the website will make the difference between whether or not your website will generate sales for your company. We will cover that in our next article.

Many companies have not considered selling on the internet. For others, it is an unfulfilled dream. They hear about companies increasing their sales through the internet, and wish that they could achieve the same. For various reasons, they never take the steps to using the internet for their advantage.

What about you? Have you wanted to use the internet to boost your sales, and yet not taken the necessary steps to achieve it?

Over the next few articles, we are going to go through the steps needed to get an internet presence that generates more profits for your company. I will cover how to get your website, what to put on the website, how to get people to visit the site, and how to get people to buy from you.

In this article, I am going to start by addressing the most common reasons that cause people to not get a website.

The first reason is that many people do not realize what a website can really achieve for their company or even what can be sold using the internet. A website can be used to provide information about your company, products and services. It can also allow people to buy from your company 24 hours a day, 7 days a week – regardless of whether they live locally or across the other side of the USA. There are countless other opportunities made available with a website.

Many people also think that they cannot get a website because they are not very computer literate and don’t know much about websites. Yet, this need not be a hindrance. We recently developed a website for someone that knew very little about computers and hardly knew how to send an email.  Within 2 months, his website was generating a constant stream of new sales.

Some people are intimidated by technology and its terminology.  They are afraid that the person that designs websites is going to talk about things that they have no idea about – and make them look silly. However, you really do not need to discuss the technical aspects of the website with your website designer just like you don’t discuss how to print a newspaper if you want to place an advertisement in the newspaper.  You need to only discuss what you really want to achieve with the website.

Lastly, many people don’t realize that the increase in sales can well exceed the cost of the website. An internet marketing consultant will be able to discuss the sales potential for your particular company.

In the next article, I will tell you how to get a website for your company.

Calvin Close

Wise Internet Solutions

ps If you are looking for someone to design a professional website for your company, give me a call on (888) 601-WISE or send me an email using our Contact Form.

Don’t let the bad economy keep you awake at night…

Use the internet to INCREASE your business sales

Dear Business Owner,

If you are like most business owners that I know, the bad economy is rather unsettling. In fact, it is enough to keep you awake at night – and for good reason. However, I won’t go into boring statistics about how many businesses are going “under”.

Instead, I want to show you how you can “recession-proof” your business by opening it up to new markets that you may not have even dreamed of. Yes, new markets mean more sales for your business!

How? By using the internet.

Now wait. Before you start thinking that this is not for you, let me tell you that virtually ANY business can use the internet to get more sales. Even if your company already has a website, you need to read on.

In these bad economic times, it is absolutely critical that your company harnesses the power of the internet.

It is a matter of survival.

Let me tell you why…

As you know, you can only increase profits by increasing sales and / or reducing costs.

When times get bad, companies start searching for ways to reduce their costs because sales are falling.

In the past, if a company needed a supplier, they would reach for the yellow pages or try calling companies advertising in local newspapers.

Not any more! Now, people just search on the internet using Google, Yahoo or other search engines.

So, instead of companies choosing suppliers that are in the same town or region, they choose based on what they find on the internet – and their choice could be across the country…

…and that company can be yours – with a well-designed website.

Unfortunately, over 98% of websites generate almost ZERO sales.

Don’t let this happen to you.

In order for your website to make sales from the internet, your website needs to:

• Be on the first pages of Google, Yahoo, etc so that it attracts a lot of visitors
• “Connect” with your visitors so they feel that you understand their needs
• Make your website visitors WANT to contact you in some way (whether it is to buy from you online, or to contact you now because they may want to buy later)
• Continually reinforce the fact that your company is trustworthy and able to provide what your website visitors need
• Make people view your company as the first choice for the product / service they need

Would you like to harness the power of the internet to increase your sales?

Wise Internet Solutions can create a website (or modify an existing one) for your company that will:

• Quickly be listed on the first few pages of Google and / or Yahoo (usually on page 1)
• Earn your company the respect of your web visitors
• Get a very high rate of visitor contact (FAR higher than most websites)
• Get people to buy from you

In case you are thinking that you don’t know where to start, Wise Internet Solutions can do everything for you. We can register your domain name, host your website and set up your email accounts for your employees.

Over the last 4 years, Wise Internet Solutions has been perfecting techniques that allow us to develop successful websites.

We have designed websites for both local companies and companies as far away as Australia and Singapore.

Contact us now, and let’s arrange a time where I can personally explain this more fully. There’s no obligation, of course, and certainly no pressure, but, together we just may figure out the best way for your business to use the internet to grow your sales.

Contact Information:

Telephone: (888) 601-WISE (9473)

Fax: (888) 535-3211

Online: Contact Form

If you were able to talk personally to me, what 2 questions would you like to ask about website design and marketing?

Tell us here:

Web Design and Marketing Questions

You see, we are currently working on a package that will help companies REALLY achieve sales using the internet.

Before we finalize the package, we are wanting to make sure that we have covered everything.

So go ahead and ask your questions and we will make sure we cover your issues:

Web Design and Marketing Questions

We have had so many companies approach us and tell us that they have a website, but cannot get sales from the internet.

Unfortunately, they are just like the other 98% of websites that don’t produce sales.

Fortunately, there is a way to generate loads of sales using the internet.

We have produced a free guide that shows you how to generate sales from the internet.

So go ahead and get your free copy:

How to REALLY Generate Sales for Your Company Using the Internet
(Free Guide)

If you have any questions at all about this guide, post a comment below.

To your success,

 

Calvin Close
Wise Internet Solutions

Getting a website for your company is a very important step in generating sales from the internet.

HOW the website is designed can be the difference between a site that generates NO sales versus a website that generates a boatload of sales.

We don’t want you to waste loads of time and money developing a site that makes no sales.

So, we are going to post articles on how to make your website REALLY sell.  Keep coming back.

If you would like to save time and money and get those sales rolling sooner, why not get a professional website designed by Wise Internet Solutions?

Until next time,

Calvin Close
Wise Internet Solutions