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	<title>Internet Marketing Blog &#187; Strategy</title>
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	<link>http://www.wiseinternetsolutions.com/blog</link>
	<description>Website Design &#38; Marketing That REALLY Works</description>
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		<title>How to Get More Website Visitors To Contact You</title>
		<link>http://www.wiseinternetsolutions.com/blog/2010/03/get-more-website-visitors/</link>
		<comments>http://www.wiseinternetsolutions.com/blog/2010/03/get-more-website-visitors/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 22:58:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[increase contacts]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.wiseinternetsolutions.com/blog/?p=127</guid>
		<description><![CDATA[A few weeks ago, I walked into the office of a new client. Their VP of marketing told me that they were in a very difficult situation&#8230;
They were being overwhelmed with the number of website visitors that had contacted them. Now they didn&#8217;t have enough sales people to follow up with all these new contacts.
In [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago, I walked into the office of a new client. Their VP of marketing told me that they were in a very difficult situation&#8230;</p>
<p>They were being overwhelmed with the number of website visitors that had contacted them. Now they didn&#8217;t have enough sales people to follow up with all these new contacts.</p>
<p>In the past, they usually had about 10 &#8211; 15 people sign up and attend their events. However, this time, they had almost 100 people attend the event.</p>
<p>So what was the difference?</p>
<p>They had changed the way that they get website visitors to make contact with them &#8211; based on our recommendations.</p>
<p>Do you want to know what they did?</p>
<p>We have recorded some free videos to show you. Go ahead and watch them (they are pretty short):</p>
<p style="padding-left: 30px;"><a title="Internet Marketing Videos" href="http://www.wiseinternetsolutions.com/html/videos.php" target="_blank">Watch Free Videos</a></p>
<p>The videos also tell you what to do with the new contacts so that you do not waste the time of the sales people. The complete system automates much of what sales people usually do. This way, the same number of sales people can get more business with less effort.</p>
<p><a title="Internet Marketing Videos" href="http://www.wiseinternetsolutions.com/html/videos.php">Watch the videos now</a>&#8230;</p>
<p>If you have any questions, let me know by <a title="Contact Us" href="http://www.wiseinternetsolutions.com/html/contact_us.php" target="_blank">contacting us</a> or replying below.</p>
<p>Calvin Close<br />
<strong>Wise Internet Solutions<br />
</strong>- <em><a title="Wise Internet Solutions" href="http://www.wiseinternetsolutions.com/" target="_blank">Professional Website Design</a> and <a title="Internet Marketing" href="http://www.wiseinternetsolutions.com/html/website_promotion.php" target="_blank">Internet Marketing</a></em></p>
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		<title>How to Tell If People Need Your Product or Service</title>
		<link>http://www.wiseinternetsolutions.com/blog/2010/01/do-people-need-your-product-or-service/</link>
		<comments>http://www.wiseinternetsolutions.com/blog/2010/01/do-people-need-your-product-or-service/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 20:52:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[effective marketing]]></category>

		<guid isPermaLink="false">http://www.wiseinternetsolutions.com/blog/?p=119</guid>
		<description><![CDATA[A lot of people start a business with a great idea. Other people that are already in business set out to develop a new product or service that they are sure will sell.
Do you have a product or service that you want to sell?
Save yourself truckloads of money by doing a simple thing &#8211; find [...]]]></description>
			<content:encoded><![CDATA[<p>A lot of people start a business with a great idea. Other people that are already in business set out to develop a new product or service that they are sure will sell.</p>
<p>Do you have a product or service that you want to sell?</p>
<p>Save yourself truckloads of money by doing a simple thing &#8211; find out if people want it. One quick way is to &#8220;ask Google&#8221;. Google provides a free tool that will give you an answer in a minute. It is called the Google Keyword Tool:</p>
<p style="padding-left: 30px;"><a href="https://adwords.google.com/select/KeywordToolExternal">https://adwords.google.com/select/KeywordToolExternal</a></p>
<p>Type in the product or service that you want to sell and see how many people search for this every month. Make sure you use generic terms rather than your product / service name (ie &#8220;soft drink&#8221; rather than &#8220;Acme Cola&#8221;).</p>
<p>If it is a local or regional service, then include the name of your town, state, etc in the search term.</p>
<p>Calvin Close<br />
<a title="Website Design and Internet Marketing" href="http://www.wiseinternetsolutions.com">Wise Internet Solutions</a><br />
<em>- More traffic. More Contacts. More Sales</em></p>
]]></content:encoded>
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		<title>Successful Website Design: 3 Key Principles (Free Videos)</title>
		<link>http://www.wiseinternetsolutions.com/blog/2010/01/successful-website-design-key-principles-free-videos/</link>
		<comments>http://www.wiseinternetsolutions.com/blog/2010/01/successful-website-design-key-principles-free-videos/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 19:55:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Promotion]]></category>

		<guid isPermaLink="false">http://www.wiseinternetsolutions.com/blog/?p=115</guid>
		<description><![CDATA[Across the internet, over 98% of websites generate almost ZERO sales! I know that this is astounding, but it is true.
 
It does NOT have to be this way for your business.
 
We have produced a series of free short videos on how to get:
 


More Traffic &#8211; After all, a website with no visitors can’t make many sales, [...]]]></description>
			<content:encoded><![CDATA[<div><span style="font-family: Arial;">Across the internet, over 98% of websites generate almost ZERO sales! I know that this is astounding, but i</span><span style="font-family: Arial;">t is true.</span></div>
<div><span style="font-family: Arial;"> </span></div>
<div><span style="font-family: Arial;">It does NOT have to be this way for your business.</span></div>
<div> </div>
<div><span style="font-family: Arial;">We have produced a series of <strong><span style="text-decoration: underline;">free</span></strong> short videos on how to get:</span></div>
<div><span style="font-family: Arial;"> </span></div>
<div>
<ul>
<li><span style="font-family: Arial;"><strong>More Traffic</strong> &#8211; After all, a website with no visitors can’t make many sales, right? </span></li>
<li><span style="font-family: Arial;"><strong>More Contacts</strong> &#8211; It is one thing to get visitors to your website, but if they leave without letting you know who they are, what is the point? We tell you how to fix this </span></li>
<li><span style="font-family: Arial;"><strong>More Sales</strong> &#8211; We tell you how to convert your visitors to sales </span></li>
</ul>
<p><span style="font-family: Arial;">Look, these videos are not for web designers.  It is NOT full of geek-speak!</span></p>
<p><span style="font-family: Arial;">These videos have been produced specifically for business owners and / or marketing personnel.</span></p>
<p><span style="font-family: Arial;">Watch the videos right now at your computer. Go to:</span></p>
<p><span style="font-family: Arial;">    <a title="blocked::http://www.wiseinternetsolutions.com/free-videos" href="http://www.wiseinternetsolutions.com/free-videos">http://www.wiseinternetsolutions.com/free-videos</a></span></p>
<p><span style="font-family: Arial;">Enjoy,</span></p>
<p><span style="font-family: Arial;">Calvin Close<br />
<em>President</em><br />
<a title="Professional Website Design and Internet Marketing" href="http://www.wiseinternetsolutions.com" target="_blank">Wise Internet Solutions</a> &#8211; More traffic, more contacts, more sales</span></p>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>SWOT Analysis: Understanding Your Business</title>
		<link>http://www.wiseinternetsolutions.com/blog/2009/06/swot-analysis/</link>
		<comments>http://www.wiseinternetsolutions.com/blog/2009/06/swot-analysis/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 19:36:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[swot]]></category>
		<category><![CDATA[swot analysis]]></category>

		<guid isPermaLink="false">http://www.wiseinternetsolutions.com/blog/?p=90</guid>
		<description><![CDATA[Now that you have an idea of how (and whether!) your company will operate online, it’s time to really step back and analyze your Strengths, Weaknesses, Opportunities, and Threats &#8212; that is to say, perform a SWOT analysis. This is a well-known technique perfected more than forty years ago and still in common use today. [...]]]></description>
			<content:encoded><![CDATA[<p>Now that you have an idea of how (and whether!) your company will operate online, it’s time to really step back and analyze your Strengths, Weaknesses, Opportunities, and Threats &#8212; that is to say, perform a SWOT analysis. This is a well-known technique perfected more than forty years ago and still in common use today. There is no better way to analyze your company!</p>
<p>You can further break this analysis down into a consideration of the internal and external attributes of your company. Strengths and weaknesses are considered internal &#8212; that is to say, they are attributes of your company or business itself. Opportunities and threats are considered external &#8212; that is, things that can help or hinder you originating from beyond your control.</p>
<p>What you want to identify are your company’s (or your business plans):</p>
<ul>
<li><strong>Strengths:</strong> What is going to be helpful? What do you have going for you?</li>
<li><strong>Weaknesses:</strong> What are some potential problems or flaws in your business or plan?</li>
<li><strong>Opportunities: </strong>What are some favorable conditions and trends that may help you succeed?</li>
<li><strong>Threats:</strong> What are the negatives that might have an impact on your company’s performance (competition, economic climate, etc.).</li>
</ul>
<p>A SWOT analysis, if conducted realistically, can give you a very clear idea of whether your company is viable. If it is, it can help you predict problems, smooth out your plans, and gain a greater understanding of your challenges in the future.</p>
<p>Once you’ve done this to your company, you can also perform a SWOT analysis on your marketing campaign. For example, you might come up with something that looks like the following:</p>
<ul>
<li><strong>Strengths:</strong> Product addresses a well-known need, should be able to attract people’s attention</li>
<li><strong>Weaknesses:</strong> Product does not necessarily stand out from competition</li>
<li><strong>Opportunities:</strong> Targeting a niche segment of the population for whom the product will hold greater appeal</li>
<li><strong>Threats:</strong> Competition from similar products already existing online</li>
</ul>
<p>From this sort of analysis, you’ll be able to make stronger decisions about your product, your company, and your marketing strategies &#8212; online or off.</p>
<p>This article is an extract from our free guide, &#8220;<a title="How To Increase Profits By Taking Your Business Online" href="http://www.wiseinternetsolutions.com/html/website_design_free_guide.php" target="_blank">How To Increase Profits By Taking Your Business Online</a>&#8220;.</p>
<p>Download the free guide in full at:</p>
<p style="padding-left: 30px;"><a href="http://www.wiseinternetsolutions.com/html/website_design_free_guide.php">http://www.wiseinternetsolutions.com/html/website_design_free_guide.php</a></p>
<p> </p>
<p>Calvin Close<br />
President<br />
<a title="Internet Marketing and Website Design" href="http://www.wiseinternetsolutions.com" target="_blank">Wise Internet Solutions</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Can I Sell Online?</title>
		<link>http://www.wiseinternetsolutions.com/blog/2009/06/can-i-sell-online/</link>
		<comments>http://www.wiseinternetsolutions.com/blog/2009/06/can-i-sell-online/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:02:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.wiseinternetsolutions.com/blog/?p=81</guid>
		<description><![CDATA[Whether you’re an established business or just getting started, there are a number of things to consider when deciding if your business is right for online sales. Basically, there are five questions you have to ask yourself:
1 Is my product reasonable to ship?
Keep in mind that when you’re working with online sales, your product has [...]]]></description>
			<content:encoded><![CDATA[<p>Whether you’re an established business or just getting started, there are a number of things to consider when deciding if your business is right for online sales. Basically, there are five questions you have to ask yourself:</p>
<h3>1 Is my product reasonable to ship?</h3>
<p>Keep in mind that when you’re working with online sales, your product has to get to the customer. In the case of a digital item, such as a computer program or ebook, that makes online sales ideal &#8212; you simply email the product to the costumer. If you’re dealing with a physical item, you’ll want to look into shipping costs and methods before you start.</p>
<p>Also keep in mind whether your item is one that just doesn’t lend itself to shipping. Fragile and breakable items, while fine to ship, do take more care in packaging. If your business grows rapidly, you’re going to spend a lot of your time on shipping. And some items &#8212; especially large, bulky ones &#8212; just aren’t worth the cost of mailing them. So if you’re selling second hand washing machines, you might want to stick to a local market.</p>
<h3>2 Can my services be reasonably provided outside of my regional area?</h3>
<p><strong> </strong>There are some services that cannot be provided to people that are physically located some distance from the provider. An example is a lawn mowing service. Other services can be provided to people across the country or even across the world.</p>
<h3>3 Does my product appeal to a wide variety of people?</h3>
<p>If you’re dealing with a service or product with limited appeal, then while you still may want a website, you’re probably not going to waste a lot of time or money on online advertising. If you’re selling products or services that only appeal to people in your city or county, the internet is not going to help you generate more sales.</p>
<h3>4 Do you have information that you can sell?</h3>
<p><strong> </strong>There are many businesses that have information within their organization that people would actually be happy to pay for. If that information was written as a guide or produced as a video, it could be sold to a very wide audience. For example, a real estate agent knows how to increase the sale price of a home. If that information was put into a guide, people would be willing to pay for it.</p>
<h3>5 How competitive is the market?</h3>
<p>Go to Google (or any reliable search engine) and plug in the name of your product. For example, if you’ve created an ebook on how to survive losing your job, type in “survive losing job.” Once the search results come up take a look on the right hand of the screen. That’s where you’ll find the PPC advertisements that your potential competitors have purchased.</p>
<p>Spend some time browsing the competition and answer yourself honestly: do you have what it takes to stand out from the crowd?</p>
<p>On the other hand, NO competition isn’t always a good sign, either &#8212; it could mean that there’s simply no market for this sort of product.</p>
<p>Consider this your market research. It’s essential that before you embark on any online business venture you carefully consider these five questions!</p>
<p>This article is an extract from our free guide, &#8220;<a title="How To Increase Profits By Taking Your Business Online" href="http://www.wiseinternetsolutions.com/html/website_design_free_guide.php" target="_blank">How To Increase Profits By Taking Your Business Online</a>&#8220;.</p>
<p>Download the free guide in full at:</p>
<p style="padding-left: 30px;"><a href="http://www.wiseinternetsolutions.com/html/website_design_free_guide.php">http://www.wiseinternetsolutions.com/html/website_design_free_guide.php</a></p>
<p> </p>
<p>Calvin Close<br />
President<br />
<a title="Internet Marketing and Website Design" href="http://www.wiseinternetsolutions.com" target="_blank">Wise Internet Solutions</a></p>
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